FlightPlan™ · Growth Operating System
· Q2 2026
Cycle 3 of 4 · 12-month forecast active
Days 1–30
Diagnose & Architect
Apr 1 – Apr 30
Days 31–60 · Active
Activate & Test
May 1 – May 31
Days 61–90
Scale & Compound
Jun 1 – Jun 30
Revenue target
$1.2M
Q2 forecast
nMER target
2.5×
+0.3× vs Q1
MER target
3.8×
+0.5× vs Q1
ACoS target
22%
–4pp vs Q1
Repeat rate target
36%
+7pp vs Q1
30-day priorities
1
Scale hero product creative across Meta and TikTok
Acquisition
2
Launch SS/26 drop retention sequence
Retention
3
Google brand query audit and PMax restructure
Acquisition
4
Test 3 new creative concepts against control
Creative
KPI tracker
nMER
Target 2.5×
2.4×
MER
Target 3.8×
3.9×
ACoS
Target 22%
21%
Contribution margin
Target 44%
44%
Repeat purchase rate
Target 36%
33%
Spend vs nMER vs MER · 12-month view
Ad spend ($k)
nMER
MER